Apple’s mHealth testing in flagship Apple Stores
A few days ago, I wrote about how Walmart is moving towards primary care clinics in their stores, Apple is also getting into the healthcare business. 3G Doctor writes about their current execution in the mHealth space.
Some high points:
- Apple sells more devices (at a higher ARPU) in 1 day trading than the mHealth team at Orange Austria managed in 6 months despite their very high profile partners.
- Apple allows hands on… and employees have all the relevant apps on their phones, a Withings Scale in the staff room and several of them have their wrists adorned with the colorful JawBone activity monitors.
- Don’t sell when you have the opportunity to advise and consult!
- iPad as kiosk, beautiful and secure
